MSN

Why Better Brand Execution            

MSN Entertainment receives millions of clicks per day. Keeping one of the world’s busiest websites relevant, engaging, error-free and on brand is a very big job. Microsoft’s MSN team hired Aquent Studios to provide tactical execution of content for the MSN Entertainment site. 

The Deliverables

Aquent Studios worked with Microsoft to deliver editorial content and images with the brand guidelines intact. The content was uploaded to several of the Entertainment properties. The Aquent Studios team was responsible for editorial accuracy including: 

• Editing
• Image selection and production
• Web production
• Project Management

The Result

As MSN viewership continues to grow, the Studios team is scaling to meet the demand. We add the resources necessary to support the ever-expanding content and infrastructure needs of the site. In a complex role, Aquent Studios has proven to be a solid partner that delivers every day of the week—to our client, and to millions of site visitors around the world.