Pepperidge Farm Line Extension

Pepperidge Farm Line Extension

Pepperidge Farm Packaging

Pepperidge Farm Packaging

Pepperidge Farm Packaging

Pepperidge Farm Packaging

Pepperidge Farm

Why Better Brand Execution

As a premium brand known for a wide range of quality baked goods and snacks, Pepperidge Farm creates a lot of packaging. Using branding agencies to produce all of the line extensions and promotional packaging is not a cost effective solution.

The Deliverables

Aquent Studios was selected to execute agency quality adaptive package design that reflected the brand’s integrity, while achieving the client’s cost reduction goals.

The Result

The Aquent Studios team was able to produce line extensions and channel packaging more quickly and less expensively than the agency alternative. During the three-year engagement, the Studios team produced hundreds of deliverables that found their way to supermarket shelves across the United States.