WE SCALED UBER EATS INTERNAL TEAM FOR A GLOBAL LAUNCH.
Uber Eats is an on-demand food delivery platform that enables people in 36 countries to get the food they want from restaurants they love
Take a growing sub-brand within Uber and help it launch globally.
Uber, the world’s largest online transportation network, was about to expand its newest brand, Uber Eats from 15 to 200 cities in less than 12 months. They had an extremely talented but lean in-house creative team, but the flood of new, urgent requests for design, content, and production support was keeping them too busy to push key brand initiatives forward.
The anticipated volume and type of work was unpredictable, making it unlikely that a traditional agency partner would take on the risk of supporting them without a large retainer. In addition, management didn‘t have the bandwidth to hire and manage any more people to execute internally.
A hit-the-ground-running solution that fit.
In less than a month, Aquent Studios had a solution in place. We provided Uber Eats with scalable creative teams in multiple hubs—San Francisco, Tokyo, Amsterdam, and Sydney—allowing for creative support at the local level in new markets.
We took ownership over brand adherence, consistency, and creative quality, freeing up the internal leadership so they could focus on strategic creative direction at such a crucial time, with the confidence that their brand was being effectively implemented in their new global markets.
For internal stakeholders, the process of transitioning design,copywriting and production was seamless, with Aquent Studios’ art directors, designers, writers, animators, and producers working as a white label extension of their in-house team.
The two teams grew together, and the brand has grown by leaps and bounds.
The Production Studio became truly integrated with the client’s in-house creative team. This physical proximity allows them to collaborate effectively, every day, and react quickly to changing priorities.
This solution returned valuable bandwidth to the management team, who now spend their time on innovation and efficiency initiatives. It has also freed up their talented internal creative team to focus on the strategic work that drives their brand forward.