Amazon Go was on a fast-track expansion of its revolutionary “Just Walk Out” stores.
They wanted broad, innovative creative ideas that could come to life within their tight timeline.
We had to turn a new way of shopping into something simple, natural, and engaging.
The company needed creative that would draw in customers, give them a solid grasp of cashier-free checkout, and respond to real-time feedback. And the work had to adapt fast to incoming data, working hand-in-hand with Amazon Go’s “test & learn” model.
Aquent Studios met the mark with ambitious content that spanned in-store signage, out-of-home, and Amazon Go-owned digital channels.
Led by our account manager, our team generated multiple concepts and designs to engage shoppers and support sales. Our copywriters, designers, and producers developed and produced motion graphics, digital displays, and educational videos.
In two select stores, we worked with Amazon’s live-testing model to change content on a rolling basis, as needed. From there, Amazon Go’s internal teams could expand the most successful creative to new locations.
Our partnership helped Amazon Go speed up time to market, enhance the in-store experience, and streamline the opening of future sites.
Our team provided greater flexibility and the capacity for handling an unpredictable volume of work. Also, as the stores gathered data on shopper behavior, we delivered quick changes in content that kept on improving the shopper journey.