WE REDUCED MERCK’S AOR SPEND AND CREATED THE ON-BRAND DESIGN THEY NEEDED.
Global pharmaceutical giant Merck & Co.’s supports the needs of 40+ pharma brands.

 

CHALLENGE
Reduce the AOR spend and bring design in house.

Merck Global Marketing was seeking a way to significantly reduce their marketing spend without any negative impact on their brands. At the time, their brand marketers were relying on multiple agencies of record (AORs) for strategy, messaging, and campaign development, but this was costly and ineffective for design execution.

SOLUTION
Deliver a cost-effective creative solution.

Merck turned to Aquent Studios to come up with a cost-effective solution. After seeing that Aquent Studios could execute their tactical marcom at a fraction of previous agency costs, Merck separated the tactical design execution from the strategic design work and gave Aquent Studios the green light to produce and execute design deliverables with a combination of on-site and off-site support.

RESULTS
Efficiency and reduced costs.

By engaging Aquent Studios to build and manage a dedicated tactical design studio as an extension of their internal Global Marketing team, Merck maximized efficiency and reduced overall agency spend.

Thanks to these cost benefits, Merck’s brand marketers are able to do more with less, extending their strategic message to more audiences through myriad channels.

And, thanks to Aquent Studios’ flexible workforce methodology, Merck has reduced turnaround times, even with variable project volumes.

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