Aquent_Icon_Digital-Design_v2

Digital design

Aquent_Icon_UI-UX_v2

UX&UI

Aquent_Icon_Video-Motion_v2

Video & Motion

Aquent_Icon_Content_v2

Creative Content

Aquent_Icon_Print-Design_v2

Print design

Aquent_Icon_Web-Dev_v2

Development

CHALLENGE

In August of 2019 Starbucks approached Aquent with a challenging project. They were launching their largest Starbucks Roastery in Chicago in less than four months and needed some fresh ideas for the highly anticipated grand opening launch campaign.

SOLUTION

Aquent jumped in, assembling a stealth creative team that moved fast. In less than 100 days our team successfully delivered an effective campaign that paid homage to Chicago’s famous Magnificent Mile. The strategy was successfully rolled out across media channels and the opening event.

We are proud to report the Chicago Starbucks Roastery opening was the most successful U.S. launch to date. Woot! Woot! Since that time, the internal Roastery team at Starbucks has come to rely on Aquent for all things creative—from presentation decks to campaign strategy execution.

As we continue our partnership with Starbucks, they look to Aquent to help hone an efficient and effective creative process. Our on-demand agency model allows them to scale as needed to quickly respond to creative needs.

Starbucks featured some amazing merchandise curated by local Chicago artist, Mac Blackout. They wanted a way to share his breadth of work and unique story, and asked us to create a video that could be displayed throughout the Roastery. It provided information, generated excitement and helped increase merchandise sales exponentially.

TESTIMONIAL

‟The Aquent Studios team were true partners in bringing our creative vision to life when opening the largest Starbucks in the world, the Starbucks Reserve Roastery Chicago. They supported our needs at a rapid pace, with flexibility and always with the utmost quality and integrity. Their high level of capability and expertise not only supported extensive creative output, but also provided the essential attention to the brand that was critical for this launch.”      -Vice President, Starbucks Roastery & Reserve
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