Why Better Brand Execution
As a premium brand known for a wide range of quality baked goods and snacks, Pepperidge Farm creates a lot of packaging. Using branding agencies to produce all of the line extensions and promotional packaging is not a cost effective solution.
Aquent Studios was selected to execute agency quality adaptive package design that reflected the brand’s integrity, while achieving the client’s cost reduction goals.
The Aquent Studios team was able to produce line extensions and channel packaging more quickly and less expensively than the agency alternative. During the three-year engagement, the Studios team produced hundreds of deliverables that found their way to supermarket shelves across the United States.