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All over the world, millions turn to Shutterfly to preserve and pass on important memories. We’re the brand’s go-to agency for a high volume of imaginative messaging.

Services Used

  • Content
  • Design
  • Experience

The Problem

Shutterfly messages its vast audience across a multitude of platforms. They needed a steady stream of creative ideas, the capacity to deliver them, and a strategy to pivot fast in the face of data.

With the country’s largest distribution list and a nonstop cadence, Shutterfly sends out thousands of content pieces to tens of millions of customers every year. To add to the complexity, they develop multiple versions of many messages so they can quickly shift course if data dictates.

The Solution

We crafted a nimble partnership with creative thinking, a reliable production process, and the flexibility to change content on demand.

With powerhouse designers, copywriters, and project managers on hand, we handle a large volume of content and can pivot easily, too. We conceive of the concepts and then turn out 300+ deliverables a month, including homepage design, email campaigns, social media and advertising creative, and more.

The work covers Shutterfly and its related companies Tiny Prints, The Wedding Shop, and Lifetouch.

The Results

Our fluid, tuned-in team lets Shutterfly reach its audience efficiently day after day.

Working as a lead creative partner since 2018, we’ve created and circulated 8,000+ separate pieces of content. Our process also accounts for rapid updates, because we keep alternative messaging at the ready. As performance metrics come in, we can respond with increasingly relevant content.