Automotive & Mobility

Redefining the road ahead.

The automotive industry is at a pivotal moment. Evolving consumer preferences, complex market dynamics, and environmental pressures are reshaping the landscape. Those who can adapt and innovate will drive the industry forward.

Overloaded with options

Today’s car buyers have more choices than ever, with a growing number of brands, models, trim levels, and features. This abundance, however, creates new challenges for OEMs. Design teams must balance creative cut-through with brand consistency across a vast digital and physical ecosystem. Marketing departments must communicate the unique value of each option within tight budgets and timeframes. And resource allocation hasn't kept pace, straining teams' ability to deliver quality and take rate across the board.

Loyalty in decline

Brand loyalty is shifting gears, as younger car buyers are simply more open to changing vehicle brands with their next purchase than older generations. The differences between brands on perceived quality, reliability, fuel economy, and safety have also narrowed, leading consumers to use other criteria, like environmental and social values, to make purchase decisions. Further complicating the picture, supply chain issues are forcing buyers to be more flexible in their choices, prioritizing availability over specific features.

Customer experience evolution

The role of dealerships is in flux, as many consumers expect to research, shop, customize, and even buy vehicles differently than decades past. But, many brands have been slow to evolve their customer experiences, creating disconnects online and at showrooms that leave customers frustrated. Post-purchase, new owners are not educated about how to safely and confidently use advanced vehicle features. The potential for a smooth customer journey is there, but a new approach is needed to make it a reality.

How we help automotive and mobility brands

We empower automotive brands to thrive by optimizing their in-house teams, delivering exceptional customer experiences, and harnessing the power of emerging technologies.

In-House Team Consulting

For automotive brands, bringing creative skills in-house opens fresh opportunities, yet it also calls for a coherent plan and thorough preparation. We help in-house teams craft their strategic vision and optimize their creative operations through organizational design, capability building, and implementing essential tools and processes.

Creative Production

One of the biggest challenges for OEMs is managing their staffing levels and skills alignment through fluctuating project demands. To address this challenge, our agency offers strategic support by optimizing workflows, managing resources efficiently, and leveraging industry expertise, enabling in-house teams to focus on strategic initiatives while maintaining consistent creative quality.

Research & Insights

OEMs need in-depth research into usability, feasibility, and desirability to deliver products that truly resonate. We provide real-time insights through sophisticated data analytics and intuitive dashboards, enabling decision-makers to stay attuned to market needs.

Automotive Customer Experience

Customer experience is about the entire purchase and post-sale journey, not just the car itself. Our agency excels in automotive customer experience, including omnichannel marketing, content personalization, seamless digital experiences, and a focus on post-sale support to ensure customers remain engaged throughout their car ownership journey.

Emerging Technologies

Emerging technologies like virtual reality and augmented reality are revolutionizing the automotive industry. We are at the forefront of automotive innovation, creating immersive experiences, developing engaging advanced driver assistance systems (ADAS) training programs, and harnessing the power of augmented reality to enhance the customer journey.

Experiential Marketing

The creation of immersive and engaging experiences helps connect customers with car brands on a deeper level. We are focused on a wide array of solutions ranging from shows and events, such as NAIAS, to virtual and augmented reality product launches and test drives.

Explore Services

The automotive industry is being transformed by rapidly shifting customer expectations and relentless advancements in design and technology. To succeed, companies must go beyond innovation, embracing a deep connection with the customer journey and building a culture and products that stay ahead in this fast-changing landscape—all while being fully present in today's market.