Technology
The race for relevance.
Relentless competition in the technology industry demands constant innovation. For brands to stand out, they must move at the speed of the market, cut through a crowded landscape, and adapt to global audiences.
The pace of innovation
Intense competition is a hallmark of the technology industry. Product development cycles run at breakneck speed, and the pressure to continuously innovate both product and go to market strategy is always present. The goal is not merely to keep up but to lead, setting the pace by leveraging innovation to differentiate your brand.
Content on a global scale
The tech industry produces an unprecedented volume of marketing and product content today. As a result, it is increasingly difficult for companies to distinguish their messages in this crowded marketplace. The challenge is compounded by the need to adapt content and campaigns to global audiences while maintaining brand consistency.
Stretched and siloed teams
Despite increasing demands to drive growth and innovation, team resources are either flat or shrinking, stretching teams to the brink and forcing difficult decisions about priorities. What’s more, silos abound between marketers and in-house agency teams. These barriers stifle collaboration, slow progress, and create inconsistencies in marketing deliverables.
How we help technology brands
We partner with leading technology companies to solve their big creative challenges around speed, scale, and successful delivery.
Scalable Content Production
Need to supercharge your content production? We seamlessly extend your in-house team's capacity. Partnering with you, we develop a rock-solid brand strategy, craft clear guidelines and templates, and execute compelling copy and creative across audiences, campaigns, channels, and geographies—all at scale.
Performance Marketing
The pace of the market is fast, but we move even faster. With expertise in marketing strategy, tactical execution, and advanced analytics, we help accelerate your go to market strategy and empower data-driven decisions to maximize performance and ROI.
Experience Design
No industry demands more from digital experiences than the tech sector. Our agency can augment your in-house team with UX research, user testing, UX copywriting, UX/UI design, and digital accessibility services. We co-create websites and apps that drive engagement and user loyalty, leaving a lasting impression on your target audience.
Creative Operations Consulting
While agility is the lifeblood of technology companies, it can often be hard to keep up. We partner with you to identify roadblocks hindering your marketing and creative workflows. Then, we develop a plan to bridge these gaps together, including tool selection, process optimization, AI implementation, and change management to ensure a smooth transition.
Success no longer just depends on having a breakthrough product; it's about how swiftly and effectively that product is marketed to the world. We're at a critical juncture where moving faster and expanding our creative capabilities are not just strategies but survival tactics. The future belongs to those who can adapt and innovate how creative work gets done.
Cheryl King Berry
President, Aquent Studios
Featured Work
Our Experts
Cheryl King Berry
President
Travis O'Neal
VP, Global Agency Operations & Delivery
Noelle McDonald
VP, Service and Delivery
Creighton McEwen
Managing Director, Service and Delivery