Industrials and Manufacturing | Industries

Keeping pace with consumerization.

Industrials and manufacturing are undergoing a transformative shift, adapting to meet the demands of today's buyers while simultaneously forging ahead with cutting-edge technologies. Organizations that embrace these changes have the potential to redefine the competitive landscape for years to come.

Rivaling consumer tech

When it comes to product design, expectations are higher than ever. Products must be updated with new human machine interfaces to keep up with the latest consumer technologies. This requires a deep understanding of both engineering and human behavior to create interfaces that are not only compatible with legacy systems but also user-friendly and secure.

A new buyer journey

The marketing and buyer journey in industrials is also evolving. Consumers are relying more on social channels to engage with brands. This has created a need for clarity and simplified messaging about product features and functions. At the same time, e-commerce is playing an increased role in product decisions, customization, and transactions.

Harnessing innovation

Emerging technologies like AI, AR, and VR hold great promise for industrials brands in product education, training, and troubleshooting. These innovations enhance user experiences and provide a competitive edge in a crowded market. While the potential rewards are substantial, this cutting-edge tech requires new skills and specialized expertise.

How we help industrial brands

From brand storytelling and e-commerce solutions to machine interface design and extended reality, we empower industrial brands to thrive in the digital age.

Human Machine Interfaces

Well-designed human machine interfaces (HMIs) are a nonnegotiable with today's industrial consumers. We specialize in translating complex functional requirements into streamlined, intuitive HMI designs. Through meticulous research, user testing, and a commitment to visual clarity, we ensure every interaction feels natural and efficient, maximizing productivity and minimizing error.

Brand Storytelling & Marketing

Social channels are a critical component of reaching target audiences in the industrial space. Our agency elevates brands through social media, blending industry-specific insights with creative social strategies. We storytell and simplify product messaging with compelling content, visuals, and video to ensure your brand shines in the digital landscape.

Digital Commerce Experiences

E-commerce has introduced new levels of convenience to the industrials industry. From robust e-commerce platforms showcasing vast parts catalogs to customization workflows for complex products, we bridge the gap between manufacturers and their customers. Combining data analytics, AI technologies, and a deep understanding of the industry, we create frictionless journeys that drive sales and brand loyalty.

Extended Reality Solutions

Extended reality brings exciting new possibilities to the industry, enabling companies to improve vehicle designs and manufacturing processes. We bring expertise in AR/VR for product design, marketing, education and training, and more. By integrating immersive experiences into your strategy, we can help transform how your products are visualized, marketed, and interacted with.

Explore Services

Industrials is undergoing an exciting transformation driven by changes in consumer behavior and advances in technology. This isn't just about keeping pace—it's about reimagining our approach to innovation, making the complex feel simple and accessible. The leaders who master this will redefine the industry.